Where it began
Every collection starts with a feeling. For The Gingham Edit, our very first drop, it was the warmth of a summer picnic: red-and-white checks, soft ribbon, and that nostalgic, storybook sweetness that makes an ordinary day feel like a memory in the making. These are the pieces we dreamed of when we first imagined Dear Maddie.
How to style them
Start with the fringe. For the finest baby hair, a small beaded clip. like the Cherry or Sky Blue Beaded Set, sweeps a wispy fringe gently to the side. No tugging, just a soft little accent that stays put.
Let the bow be the moment. A red gingham bow doesn't need a matching outfit. Set it against a plain cream onesie and let it be the one sweet detail — always more considered than head-to-toe theme.
Double up for photos. For milestone shots, two clips framing the face read beautifully on camera and keep flyaways in check.
Think tonal. Pair the Pink and Skyblue Gingham bows in soft, complementary tones for that gentle, coordinated look — lovely for siblings or a matching set.
The lineup
The Gingham Edit includes: Red Gingham Bow Clip, Pink Gingham Bow Clip, Skyblue Gingham Bow Clip, Cherry Beaded Hair Clip Set, Sky Blue Beaded Hair Clip Set, and Butter Yellow Beaded Hair Clip Set.
Every piece is chosen to make small moments feel special — thoughtfully, tenderly, like a love letter.